Service Designer & Researcher服务设计师 & 研究员
Chenzi Wan
万陈子
A strategic-minded Service Designer and Researcher with a dual background from Royal College of Art and Tongji University. Expert at leveraging deep user empathy and systemic thinking to solve complex problems. Proven track record in high-stakes brand consulting for Fortune 500 clients — a2, Adidas, Coca-Cola — delivering "zero-error" strategic outputs.
具有战略思维的服务设计师与研究员，拥有皇家艺术学院与同济大学的双重背景。擅长运用深度用户同理心与系统性思维解决复杂问题。在世界500强客户（a2、阿迪达斯、可口可乐）的高端品牌咨询项目中，持续交付"零误差"战略成果。
Experience工作经历
Sep 2024
Aug 2025
Labbrand
Brand & UX Strategy Intern → Freelance品牌与用户体验策略实习生 → 自由职业
- Orchestrated brand revitalisation and packaging launch for a2 Milk, ensuring "zero-error" mass production through rigorous CMF specifications and legal compliance audits.主导 a2 牛奶品牌焕新与包装上市，通过严格的 CMF 规范与法规合规审查，确保大规模生产"零误差"。
- Collaborated with Adidas and Coca-Cola to translate complex business goals into actionable design strategies and service blueprints.与阿迪达斯、可口可乐合作，将复杂的商业目标转化为可落地的设计策略与服务蓝图。
- Spearheaded UX/UI evolution for Frontier Group's corporate platform, aligning digital touchpoints with ESG initiatives and international market expansion goals.主导 Frontier Group 企业平台的 UX/UI 升级，将数字触点与 ESG 战略及国际市场扩张目标对齐。
Jan 2024
Jun 2024
ZTE Corporation
Brand Strategy Intern品牌策略实习生
- Managed social media visual strategy, leveraging AI-driven content workflows to achieve an average of 300+ engagements per post.管理社交媒体视觉策略，借助 AI 内容工作流，实现每篇帖子平均 300+ 互动量。
- Developed standardised visual identities and motion graphics for corporate initiatives.为企业项目开发标准化视觉识别系统与动态图形。
Selected Projects精选项目
Oct 2025
Jan 2026
RCA × Tate Modern
Service Strategist — Tate Pen Pals服务策略师 — 泰特笔友
- Designed an ecosystem bridging families and artists through a sustainable value-exchange model.设计连接家庭与艺术家的生态系统，构建可持续的价值交换模式。
- Conducted stakeholder mapping and user interviews enhancing museum engagement for marginalised communities.开展利益相关者映射与用户访谈，提升边缘化社区对博物馆的参与度。
Jan 2024
Dec 2024
School Project
Lead Designer — Batty主创设计师 — Batty
- Developed a tactile communication device for the visually impaired using 5-point haptic matrix mapped to facial emotion detection.为视障人士开发触觉通信设备，采用五点触觉矩阵映射面部情绪检测。
- Managed end-to-end project lifecycle from problem definition to technical prototyping with 90%+ accuracy in user validation.管理从问题定义到技术原型的全周期，用户验证准确率超过 90%。
Education教育背景
Royal College of Art皇家艺术学院
MA Service Design服务设计硕士
Sep 2025 – Aug 2026 · London
Tongji University同济大学
BA Product Design产品设计学士
Sep 2021 – Jun 2025 · Shanghai
GPA 4.2/5.0 (Top 30%) · Minor: Japanese · 2nd Prize, Tongji Innovation ForumGPA 4.2/5.0（前 30%）· 辅修：日语 · 同济创新创业学术论坛二等奖
Skills技能
Languages语言
Mandarin (Native)普通话（母语）
English (Professional)英语（专业）
Japanese (Conversational)日语（日常）
Competencies核心能力
Strategic Research策略研究
Stakeholder Mgmt利益相关者管理
User Insights用户洞察
Systemic Thinking系统性思维
Project Lifecycle项目全周期
Tools工具
Figma
Framer
Midjourney / SD
Notion
MS Office