Service Designer & Researcher
Chenzi Wan
A strategic-minded Service Designer and Researcher with a dual background from Royal College of Art and Tongji University. Expert at leveraging deep user empathy and systemic thinking to solve complex problems. Proven track record in high-stakes brand consulting for Fortune 500 clients — a2, Adidas, Coca-Cola — delivering "zero-error" strategic outputs.
Experience
Sep 2024
Aug 2025
Labbrand
Brand & UX Strategy Intern → Freelance
- Orchestrated brand revitalisation and packaging launch for a2 Milk, ensuring "zero-error" mass production through rigorous CMF specifications and legal compliance audits.
- Collaborated with Adidas and Coca-Cola to translate complex business goals into actionable design strategies and service blueprints.
- Spearheaded UX/UI evolution for Frontier Group's corporate platform, aligning digital touchpoints with ESG initiatives and international market expansion goals.
Jan 2024
Jun 2024
ZTE Corporation
Brand Strategy Intern
- Managed social media visual strategy, leveraging AI-driven content workflows to achieve an average of 300+ engagements per post.
- Developed standardised visual identities and motion graphics for corporate initiatives.
Selected Projects
Oct 2025
Jan 2026
RCA × Tate Modern
Service Strategist — Tate Pen Pals
- Designed an ecosystem bridging families and artists through a sustainable value-exchange model.
- Conducted stakeholder mapping and user interviews enhancing museum engagement for marginalised communities.
Jan 2024
Dec 2024
School Project
Lead Designer — Batty: AI-Driven Inclusive Socialization
- Developed a tactile communication device for the visually impaired using 5-point haptic matrix mapped to facial emotion detection.
- Managed end-to-end project lifecycle from problem definition to technical prototyping with 90%+ accuracy in user validation.
Education
Royal College of Art
MA Service Design
Sep 2025 – Aug 2026 (Expected) · London
Tongji University
BA Product Design
Sep 2021 – Jun 2025 · Shanghai
GPA 4.2/5.0 (Top 30%) · Minor: Japanese Language & Literature · 2nd Prize, Tongji Innovation & Entrepreneurship Academic Forum
Skills
Languages
Mandarin (Native)
English (Professional)
Japanese (Conversational)
Competencies
Strategic Research
Stakeholder Mgmt
User Insights
Systemic Thinking
Project Lifecycle
Tools
Figma
Framer
Midjourney / SD
Notion
MS Office