MA Service Design graduation project at RCA — motivating dog parents to build lasting dental hygiene habits through behaviour design and gamification.皇家艺术学院服务设计硕士毕业设计——通过行为设计与游戏化机制，激励犬主建立持久的宠物口腔护理习惯。
Graduation Project
Repositioning 30 years of prestige brand expertise for global ESG-aligned market expansion.重新定位 30 年顶级品牌专业积累，对齐 ESG 目标进行全球市场扩张。
Labbrand project
A distance-based shopper journey and POSM system reducing cognitive load and building trust at the point of purchase.基于物理距离的购物者旅程与 POSM 系统，降低认知负荷并在购买决策点建立信任。
Labbrand project
Transforming 55% of invisible non-verbal emotional cues into real-time tactile feedback for 300 million people worldwide.将 55% 隐形的非语言情绪线索转化为实时触觉反馈，服务全球 3 亿视障人士。
Tongji project
A sustainable pen-pal value-exchange model bringing Tate Kids to underserved East London communities.可持续的笔友价值交换模式，将泰特儿童项目带入伦敦东区未被服务的社区。
RCA project
Exploring the relationship between people and vehicles in an XR context — using the concept of "sojourning" to describe how a vehicle, built on a person's digital life and digital memory, reshapes the human–vehicle interaction experience.在XR语境下探讨人车关系，以寄居的概念阐述载具基于人的数字生命以及数字记忆，重塑人车交互体验。
Tongji project
Addressing the communication vacuum causing 74.7% driver dissatisfaction through a civilization credit ecosystem.通过文明积分生态系统，解决导致 74.7% 驾驶者不满的沟通真空问题。
Personal work
Phygital wellness ritual blending Chinese Wu Xing philosophy, olfactory psychology, and AI personalization.融合中国五行哲学、嗅觉心理学与 AI 个性化的虚实融合健康仪式。
Tongji project