PawdyBite: A Habit-Building Digital Companion for Canine Dental HygienePawdyBite：帮助犬主建立宠物口腔护理习惯的数字伴侣

Better vibes, better bites.更好的互动，更好的口腔。

A habit-building digital companion构建习惯的数字伴侣

PawdyBite is a habit-building digital companion designed to motivate dog parents to get started with dental hygiene for their pets and keep it up long-term. As a graduation project for the MA Service Design programme at the Royal College of Art, PawdyBite addresses a widespread but overlooked problem in canine healthcare — the chronic neglect of dog dental health — through behaviour design, gamification, and a multi-stakeholder service ecosystem.PawdyBite 是一款习惯养成数字伴侣，旨在激励犬主开始为宠物进行口腔护理，并长期坚持。作为皇家艺术学院服务设计硕士毕业设计，PawdyBite 通过行为设计、游戏化机制与多利益相关者服务生态系统，解决犬类护理中普遍存在却常被忽视的问题——宠物口腔健康长期被搁置。

The Problem No One Talks About被忽视的问题

Street surveys · Extreme user interviews · Market visits街头问卷 · 极端用户访谈 · 市场调研

Our research process combined street surveys, extreme user interviews, and market visits across London. Dog owners confirmed that health is their top priority — yet dental hygiene was consistently deprioritised. One interviewee captured the core dilemma: "I am aware of the importance of oral hygiene, but due to my dog's anxiety and sensitive digestive system, oral hygiene has been repeatedly put on hold."我们通过伦敦街头问卷、极端用户访谈与市场走访，确认犬主将健康视为首要关注点——但口腔护理始终被搁置。一位受访者道出了核心困境："我知道口腔护理很重要，但因为我的狗狗有焦虑症和肠胃敏感，口腔护理一直被反复推迟。"

Market visits revealed that spray product popularity highlights owners' fear of toothbrushing — a gap between awareness and action that defines the entire design opportunity.市场调研发现，喷雾产品的流行折射出主人对刷牙的恐惧——这种认知与行动之间的鸿沟，正是整个设计机遇的核心所在。

What has led to this situation?是什么导致了这一状况？

• Dog nature —狗狗天性 —— Natural resistance to having their teeth touched makes the process difficult for owners to initiate.狗狗天生抗拒被触碰牙齿，使主人难以开始这一过程。
• Lack of systematic guidance —缺乏系统性引导 —— Owners don't know where to start or what steps to follow, leading to avoidance.主人不知道从哪里开始或遵循哪些步骤，导致回避行为。
• No incentive measures —缺乏激励机制 —— Without feedback or reward, the habit feels pointless and is quickly abandoned.没有反馈或奖励，习惯感觉毫无意义，很快就会放弃。
• Detached from daily life —脱离日常生活 —— Dental hygiene is treated as a separate task rather than integrated into the dog owner's routine.口腔护理被视为独立任务，而非融入犬主的日常生活中。

User Segmentation用户分层

Three levels based on oral care engagement根据口腔护理参与度分为三个层级

Based on their level of oral care practice, we categorised dog owners into three prospective user segments — each requiring a different entry point and motivation strategy.根据口腔护理实践程度，我们将犬主分为三类潜在用户群体——每类群体需要不同的切入点和激励策略。

Four Core Features四大核心功能

Designed to guide, motivate, support, and sustain引导、激励、支持、持续

Beginner's Video Tutorial新手视频教程

A structured, step-by-step training library breaks down the desensitisation process into manageable daily sessions — Sound Masking, Foam Contact, Teeth Contact, Finger Transition, and full Teeth Brushing. Each module is 15 minutes, progress-tracked, and guided by a real trainer. Users follow at their dog's pace, never feeling overwhelmed.结构化的分步训练库将脱敏过程分解为可管理的每日训练——声音脱敏、泡沫接触、牙齿接触、手指过渡，直至完整刷牙。每个模块 15 分钟，有进度追踪和真人训练师引导。用户按狗狗的节奏推进，不会感到不知所措。

Incentives for Habit Formation习惯养成激励机制

Completing tasks earns users credits and builds practice streaks. Bity's dynamic icon changes to reflect your momentum — celebrating consistency with "On Fire!" states and gently nudging lapsed users with "We Miss You" notifications. The system makes progress visible, emotional, and rewarding.完成任务可获得积分并累积连续打卡天数。Bity 的动态图标随用户状态变化——用"On Fire!"庆祝坚持，用"We Miss You"轻柔提醒脱节的用户。系统让进步变得可见、有情感温度，并充满成就感。

Comprehensive Pet Care Management全面的宠物护理管理

Beyond dental hygiene, PawdyBite integrates veterinary connection (shareable health reports, appointment tracking), dietary recommendations (teeth-friendly recipes and ingredient guidance), and a self-managed task list that brings all care routines into one personalised daily view.超越口腔护理，PawdyBite 整合了兽医连接（可共享健康报告、预约追踪）、饮食建议（有益牙齿健康的食谱与成分引导），以及自主任务清单，将所有护理日程整合进一个个性化的每日视图。

A Mutually Beneficial Points Model互利共赢的积分模型

Credits earned through daily care can be redeemed across a wider ecosystem: discovering pet-friendly events nearby, engaging with the community, and unlocking partner rewards. This transforms dental hygiene from a solitary chore into a socially connected, value-generating behaviour — creating a flywheel that keeps users engaged long-term.通过日常护理积累的积分可在更广泛的生态系统中使用：发现附近的宠物友好活动、参与社区互动、解锁合作伙伴奖励。这将口腔护理从孤立的日常变成具有社交连接与价值产出的行为——形成让用户长期参与的飞轮效应。

The Quiz — Segmenting Users Before They Even Log In测试问卷 — 在用户登录前完成分层

So how do we segment our users before they even log in to our app? We created a quick quiz that assesses users across two dimensions: the current state of their dog's oral health, and the owner's level of oral care engagement. Delivered as a shareable link, the quiz can be discovered through social media, quickly bringing us closer to our prospective users. At the end of the report, users gain access to the PawdyBite App and can start their journey right away.那么，在用户登录我们的 App 之前，我们如何对他们进行分层呢？我们设计了一份快速测试问卷，从两个维度评估用户：狗狗当前的口腔健康状态，以及主人自身的口腔护理参与程度。问卷以可分享链接的形式呈现，能够通过社交媒体传播，快速触达潜在用户。测试报告结束后，用户即可获得 PawdyBite App 的使用权限，直接开始护理旅程。

Through this quiz link, we also gain an early understanding of our users. For example, based on the data collected, out of 21 samples, 75% of users fall into the moderate-to-high-risk level.同时，通过这份测试链接，我们也能提前了解用户情况。例如，根据已收集的数据，在 21 份样本中，75% 的用户处于中高风险等级。

Touchpoints服务触点

PawdyBite operates across four key physical and digital touchpoints — the App as the primary habit engine, Pet businesses as discovery and reward partners, Veterinary clinics for professional health integration, and Event venues for community-building and real-world engagement.PawdyBite 在四个关键实体与数字触点上运作——App 作为习惯养成的核心引擎，宠物商家作为发现与奖励合作伙伴，兽医诊所提供专业健康整合，活动场所用于社区建设与现实互动。

Stakeholder Map利益相关者地图

PawdyBite emphasises shared responsibility — dental health is not the sole responsibility of the pet owner, but a collaborative effort among dog owners, veterinarians, pet businesses, trainers, social communities, and policy makers.PawdyBite 强调共同责任——口腔健康不仅是宠物主人的责任，而是犬主、兽医、宠物商家、训练师、社交社区与政策制定者共同协作的结果。

Service Blueprint服务蓝图

The service blueprint maps the full experience across three phases — Awareness, Habit Building, and Sustainability — showing customer journey, frontstage interactions, and backstage systems working in concert.服务蓝图跨越认知、习惯养成与可持续三个阶段，展示用户旅程、前台交互与后台系统的协同运作。

What We're Doing Next我们接下来的计划

Unlike typical behaviour training apps, PawdyBite starts small but goes big — from an MVP focused on micro-habits to a full cross-industry ecosystem enabling predictive canine healthcare.与典型的行为训练应用不同，PawdyBite 从小处着手、志向宏远——从专注于微习惯的 MVP 出发，最终构建可预测犬类健康的跨行业生态系统。

Behind the Scenes工作花絮

A few moments from our user testing sessions and interviews with dog owners along the way.用户测试与犬主访谈过程中的一些工作花絮。