01 — Strategic Realignment01 — 战略重新定位
From "Parent Company" to "Visionary Leader"从"母公司"到"远见领导者"
Repositioning 30 years of expertise重新定位 30 年的专业积累
Frontier Group, with 30 years of expertise serving prestige brands like Prada, Chanel, and Gucci, faced a critical challenge: their digital presence was fragmented and failed to reflect their authority as a parent company.Frontier Group 拥有 30 年服务 Prada、Chanel、Gucci 等顶级品牌的经验，却面临一个关键挑战：其数字化呈现过于分散，未能体现集团作为母公司的权威性。
I led the strategic repositioning to transform Frontier from a "traditional supplier" into a "Retail Imagineer" — redefining brand architecture to unify sub-brands (Fanxin & BCR) under a single, visionary narrative aligned with global ESG leadership.我主导战略重新定位，将 Frontier 从"传统供应商"转变为"零售想象家"——重构品牌架构，将子品牌（Fanxin & BCR）统一在一个具有远见的叙事下，对齐全球 ESG 领导力目标。
02 — Experience Architecture02 — 体验架构
Information Hierarchy for B2B Trust-Building面向 B2B 信任构建的信息层级
Logic-driven navigation for global clients面向全球客户的逻辑驱动导航
- Logic-Driven Navigation —逻辑驱动的导航 —— Categorised portfolios into "Full-service Solutions" and "Sector Expertise," allowing high-profile clients to find relevant case studies instantly.将作品集分类为"全案解决方案"与"行业专长"，让高端客户即时找到相关案例。
- Narrative Flow —叙事流程 —— Optimised the user path from "Core Capabilities" to "Global Impact," ensuring every touchpoint reinforced Frontier's commitment to quality and sustainability.优化从"核心能力"到"全球影响"的用户路径，确保每个触点都强化 Frontier 对品质与可持续发展的承诺。
03 — Delivery Excellence03 — 交付卓越
The "Agency Standard""代理商标准"
Precision, efficiency, and scalability精准、高效与可扩展性
- Design System Construction —设计系统构建 —— Comprehensive UI library and CMF specifications ensuring visual consistency across web and mobile platforms.完整的 UI 组件库与 CMF 规范，确保网页与移动端的视觉一致性。
- High-Fidelity Documentation —高保真文档 —— Rigorous interaction specifications bridging design and development — reducing engineering friction and ensuring pixel-perfect realisation.严谨的交互规范连接设计与开发，减少工程摩擦，确保像素级精准还原。
04 — Global Impact & Sustainable Equity04 — 全球影响与可持续权益
Future-Proofing the Brand为品牌面向未来
ESG integration: I translated complex manufacturing standards into a compelling visual story, highlighting Frontier's eco-friendly flagship projects. The final platform serves as a powerful business development tool for their international expansion.ESG 整合：我将复杂的制造标准转化为引人入胜的视觉叙事，突出 Frontier 的环保旗舰项目。最终平台成为其国际扩张的有力商业发展工具。
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