Frontier Group: Digital Transformation for a Global Retail "Imagineer"

From "Parent Company" to "Visionary Leader"

Repositioning 30 years of expertise

Frontier Group, with 30 years of expertise serving prestige brands like Prada, Chanel, and Gucci, faced a critical challenge: their digital presence was fragmented and failed to reflect their authority as a parent company.

I led the strategic repositioning to transform Frontier from a "traditional supplier" into a "Retail Imagineer" — redefining brand architecture to unify sub-brands (Fanxin & BCR) under a single, visionary narrative aligned with global ESG leadership.

Information Hierarchy for B2B Trust-Building

Logic-driven navigation for global clients

• Logic-Driven Navigation — Categorised portfolios into "Full-service Solutions" and "Sector Expertise," allowing high-profile clients to find relevant case studies instantly.
• Narrative Flow — Optimised the user path from "Core Capabilities" to "Global Impact," ensuring every touchpoint reinforced Frontier's commitment to quality and sustainability.

The "Agency Standard"

Precision, efficiency, and scalability

• Design System Construction — Comprehensive UI library and CMF (Color, Material, Finish) specifications ensuring visual consistency across web and mobile platforms.
• High-Fidelity Documentation — Rigorous interaction specifications bridging design and development — reducing engineering friction and ensuring pixel-perfect realisation.

Future-Proofing the Brand

ESG integration: I translated complex manufacturing standards into a compelling visual story, highlighting Frontier's eco-friendly flagship projects. The final platform serves as a powerful business development tool for their international expansion.

Showcase