Engaged with over 100 participants through online surveys, in-depth interviews, and virtual focus groups — gathering comprehensive insights into the needs, frustrations, and desires of pet owners who wish to travel freely with their beloved companions.
Research highlighted the need for more interactive and reliable planning solutions, leading to detailed user personas representing the app's target audience.
Led creative workshops to brainstorm innovative features addressing identified needs. Mapped several user journey scenarios to visualise interactions and promote engagement through gamified travel-planning experiences.
Remote user testing sessions using both qualitative and quantitative methods evaluated the app's usability and effectiveness. Multiple design iterations enhanced user engagement and satisfaction based on identified patterns.
In-depth presentation and comprehensive documentation detailing research findings, design rationale, user testing outcomes, and the full iterative design process.
"This project was a testament to the importance of thorough user research and iterative design in creating solutions that truly meet user needs. It honed my skills in collaboration, problem-solving, and effective communication."
